What motivates us to work? Contrary to conventional wisdom, it isn’t just money. But it’s not exactly joy either. It seems that most of us thrive by making constant progress …
Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as …
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of “Payoff: The Hidden Logic That Shapes Our Motivations.” He discusses how …