Sportswear Fashions on the Ice and Snow 1940 Sacony (Saucony)

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‘Footage of snow trains — people outside stations
trains in winter
people sitting in snowtrain cars
ski area and early ski lifts
Thirties skiers
Many shots skiing (this is B&W portion)
Skijumping
Fashion footage is in color

Fashions on the Ice & Snow!

Opening credit w/ music, “Fashions on Ice and Snow.” People
walking w/ skis on street, on train w/ skis. VS people skiing on
mountain slopes, using ski lift, skiing in line, wiping out /
crashing, jumping, skiing off piste, racing. VS of ski jumping w/
spectators, audience. Snow, winter sports.

VS of girls, women skiing on mountain slopes. Girls wiping out/crashing. Silhouette
line of women cross-country (Nordic) skiing. Snow, winter sports.

Great opening credit. VS mountain village, ski town in winter. Three women modeling skiwear, winter fashion, in front of cabin. One holds skis. Model
demonstrates reversible jacket. Other women modeling outfits:
jackets, pants, sweaters – all color coordinated. ‘Costumes’ made
from gabardine & poplin fabrics. Good shots of early skis & poles.
Two women modeling clothes & talking…

HA WS women in identical costumes skating on round outdoor rink in town. Women modeling ice skating outfits: jackets, skirts. Woman wearing
sporty, white flannel, form-fitting Eton jacket, looking in window
& talking to friend on bench. Woman holding sign, “Very
Exclusively Yours, Sacony” w/ snow falling. Four women stand in
various sportswear, including skisuit and swimsuit.’

Reupload of a previously uploaded film with improved video & sound.

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

Wikipedia license:

Saucony /ˈsɔːkəni/ is an American manufacturer of athletic shoes. The company is a subsidiary of Wolverine World Wide…

The company’s first factory was founded in 1898 at Kutztown, Pennsylvania, on the high banks of the Saucony Creek…

Sacony Creek (historically Saucony Creek) is a 17.4-mile-long (28.0 km) tributary of Maiden Creek in Berks County, Pennsylvania in the United States. It flows through the borough of Kutztown, and is the main water source there.

The shoe manufacturer Saucony is named after Sacony Creek, as the company was founded on the banks of the Sacony in 1898, in Kutztown…

Sportswear has been called America’s main contribution to the history of fashion design, developed to cater to the needs of the increasingly fast-paced lifestyle of American women. The term started out as a fashion industry term describing informal and interchangeable separates (i.e., blouses, shirts, skirts and shorts), and in the 1920s became a popular descriptive term for relaxed, casual wear typically worn for spectator sports. Since the 1930s the term has been used to describe both day and evening fashions of varying degrees of formality that demonstrate this relaxed approach while remaining appropriate wear for many business or social occasions.

The term can also refer to activewear, which is clothing designed specifically for participants in sporting pursuits…

Sacony advertising: