‘More robust’ parental control for iPhones in its ways, responds Apple

Earlier this week, two significant shareholders reportedly pushed Apple towards integrating greater control for parents with the objective to prevent the bad impact that smartphone addiction might have on children. The Cupertino giant already integrates its devices with tools that provide parents with greater control over the content that their children can view.

This is, however, is limited to iPhone and iPad devices only. The two shareholders, however, were of the opinion that Apple adopts an “all or nothing” approach to devices. The shareholders encouraged the company to improve their future software updates with the required settings. The lead provided by Apple would then be followed up by other companies as well, suggested the shareholders.

A couple of days later, it appears that Apple has finally responded to the letter. The company affirms and reaffirms the idea that they have integrated the much needed parental control into its IOS system. The firm even went on to state that they will further improve the IOS parental controls in the upcoming software updates.

“We think deeply about how our products are used and the impact they have on users and the people around them,” Apple said in a statement to The Wall Street Journal. “We take this responsibility very seriously and we are committed to meeting and exceeding our customer’s expectations, especially when it comes to protecting kids,” the company added.

The company further went on to add that they are constantly looking out for ways to improve the experience of their devices especially for parental control over what their children view. The company hasn’t specified exactly when they plan on releasing these features.

It is highly likely that they will arrive towards the end of this year with IOS 12. As noted by BGR, “Apple also said that the iOS Settings app already contains tools that allow parents to install and delete apps, manage in-app purchases and restrict website access. It also added that it’s also making sure that the App Store and other digital content areas are clear of offensive material including pornography.”