Published on April 24, 2017
The keyword ideas on your Opportunities tab can help extend your advertising reach by targeting additional customers. You might gain additional impressions and clicks when you add relevant keywords to an ad group. Keyword ideas are generated by our automated tools. We use the same keyword idea engines currently used in tools like the Keyword Tool. Our system take Google search data and compares it to themes in your existing keyword lists. By analyzing Google search data related to your campaigns, we can often find new keywords that are relevant to your ads and that don’t currently exist in your account
