Published on April 16, 2017
The fitting room is the crucial place where a customer decides whether to make a purchase. But most of the time, the customer is alone behind a curtain when that decision is made, without support or assistance from the retailer. At the National Retail Federation Big Show 2014 in New York, Microsoft and Accenture demonstrated the “Connected Fitting Room,” an experience powered by the Internet of Things (IoT) that brings technology into the last “dark channel” of retail: the brick-and-mortar store.
