Kia revs up for smarter Digital marketing
Published on March 7, 2017
Kia, a challenger brand in the Australian market, wanted a better way to understand and optimise their marketing investment, to address fast-changing consumer behaviours. Kia adopted DoubleClick digital marketing to simplify and more accurately measure the impact of their digital marketing across channels. The unified platform helped Kia achieve a 30-percent improvement in cost-per-acquisition (CPA)
