Daniel Kahneman – Stick With Your Winners – Insights for Entrepreneurs – Amazon04:33

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Published on February 5, 2018

Most of us tend to be more sensitive to losses than gains—loss aversion—which Daniel Kahneman points out can lead us to costly mistakes in selling real estate, trading securities, and any number of financial or professional venues. The trick is to recognize when you’re in a losing battle.

Author of New York Times bestseller Thinking, Fast and Slow, Daniel Kahneman is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith).


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