Leaders care about their effectiveness, and there are lots of theories about how to increase it. According to a study, your chances of being rated low on trustworthiness yet high on effectiveness are next to none. In fact, the best predictors for effective leadership are being considered both likeable and trustworthy.
Author of the New York Times bestseller Presence, Amy Cuddy is known around the world for her 2012 TED Talk, which is the second-most-viewed talk in TED’s history. She is a lecturer at Harvard Business School who studies how non-verbal behavior and snap judgments influence people.