Google is scrambling to find a solution to a problem that could end up costing it millions in revenue. The issue? Big companies are pulling their ads from YouTube after reports that some of their marketing efforts were running ahead of videos espousing extremism and hate. A growing list of companies has joined AT&T, Verizon, Johnson & Johnson, and even the British government in hitting pause on YouTube ads.
AT&T, which spends a billion dollars a year alone on marketing, said in a statement Wednesday that “until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms,” which, of course, includes YouTube. Google has made changes to ad placement policies and introduced new tools to avoid running squeaky-clean ads ahead of content uploaded by haters, but even they say that, so far, the system is not perfect.
And basically, advertisers are saying that until it IS perfect, they’re gonna hold back on YouTube placements, which means less cash for Google, but, for viewers, it also means fewer commercial breaks. So there’s that. Story:
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